The commercialization of novel ideas is a core challenge in innovation management. Marc Gruber’s conceptual work focuses on bring- ing new technology to the markets that need it. He significantly advanced the practice of innovation with the “Market Opportunity Navigator” which helps in the highly critical phase of identifying the best markets for new technology. This conceptual tool helps scientific or technological
innovations to find the right sport for commercialization and application, bolstering transferability and knowledge transfers. Launched in 2017, the tool has become an international success and, in 2019, was added by Silicon Valley legend Steve Blank as the 4th tool to his renowned “Lean Startup” method.