XPRIZE Foundation
Anousheh Ansari
Anousheh Ansari is the CEO of XPRIZE, the world’s leader in designing and operating incentive competitions to solve humanity’s grand challenges. The first female private space explorer and first Muslim woman in space, she is a global presence in future-positive tech markets and a resonant voice for women within STEM, business, and the entrepreneurial industries.
The quote, shared as part of our Shape the Future series, captures why bold, unexpected thinking is key to driving the future forward.
Instead of incrementally thinking about the solution, I start with the end in mind. Imagine an alternate future with the outcome already realized and work backward to get to the present.
