Pekka Aula

Prof. Pekka Aula is Secretary General of the Finnish Academy of Science and Letters. He has over twenty years of academic experience in media and communication studies and has held professorships at the University of Helsinki and LUT University. His research focuses on reputation management, communication, and the impact of social media on organizational and corporate reputation. Aula has also held significant administrative and advisory positions and currently serves as vice chair of the Helsingin Sanomat foundation, a non-profit supporting high-level research and freedom of speech.