Bharat Anand

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University and the Henry R. Byers Professor of Business Administration at Harvard Business School. Professor Anand is an expert in digital strategy, digital marketing, and corporate strategy. His work has examined competition in content industries, focusing on two central challenges that firms increasingly face: getting noticed and getting paid. He created Harvard Business School’s first executive program on digital strategies for media companies. He has written over fifty articles and case studies, and his scholarly work has received various awards and been profiled in a range of media outlets. His work on digital transformation has influenced startups and established companies worldwide, and he has advised organizations across the globe. His book The Content Trap: A Strategist's Guide to Digital Change has received acclaim for its perspective on strategy and digital transformation. It was named as one of Fast Company’s top ten business books of 2016, and Bloomberg’s “Best Books of 2017.” Professor Anand is a renowned teacher and a two‐time winner of the “best teacher award” at Harvard Business School. In 2014, he helped create and launch the digital learning platforms for Harvard Business School Online (HBSO). HBSO’s virtual classroom has been described by Fortune as the “Classroom of the Future”. In his current role as Vice Provost, Professor Anand now leads the efforts to leverage technology to create more effective teaching tools, strategies, and resources across Harvard University. Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of the Greenhill Award for outstanding contributions to Harvard Business School.