Breaking the Wall of Air Pollution with Augmented Reality
Breaking the Wall of Air Pollution with Augmented Reality
Global Call 2025 Finalist Interview: Art & Science
Guillaumit is a French illustrator, graphic designer and motion designer. His work blends geometric forms, bold colour schemes and playful cartoon characters, creating a universe that is both joyful and thought-provoking. His work has been exhibited worldwide (Paris, London, Tokyo, Berlin…) and he has collaborated with Centre Pompidou, Orange, Sony, Arte and more. Formerly part of Gangpol & Mit, Guillaumit creates visuals for international audiovisual performances.
Which wall does your research or project break?
My project breaks the invisible wall between environmental data and everyday perception. Using augmented reality, BlockSmog transforms air quality into a playful, three-step interactive artwork. It dismantles the barrier of abstraction, raising awareness through direct experience and encouraging collective sensitivity and action.
What is the main goal of your research or project?
The main goal of my project is to make the invisible visible: to translate air quality into an accessible, playful and meaningful experience. By using augmented reality and interactive storytelling, BlockSmog raises awareness, fosters sensitivity to environmental issues and encourages people to take part in collective change.
What advice would you give to young scientists or students interested in pursuing a career in research, or to your younger self starting in science?
I would advise young scientists to stay curious beyond their own field: look at what artists, designers and other creative minds are exploring. Art often anticipates new ideas and ways of seeing the world. Openness to these perspectives can inspire research, nurture innovation and keep the sense of wonder alive.
What inspired you to be in the profession you are today?
I was inspired to become an artist when, as a teenager, I had the chance to see artists at work. Witnessing their creative processes and approaches to life opened my eyes to a different path and I knew I wanted a live close to that energy, imagination and freedom.
What’s the most exciting moment you've experienced over the course of your research or project?
The most exciting moment was testing the beta version of the application with young users. Seeing their spontaneous reactions, curiosity and engagement brought the project to life and confirmed its potential to raise awareness in a playful and meaningful way.
