Havard Business School

Shoshana Zuboff

2019

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School (retired). Over the last decades her research has focused on the digital revolution, the evolution of capitalism and the historical emergence of psychological individuality. With several notable publications under her belt, her most recent and highly acclaimed work critically examines the business model that underpins the digital world, exposing the emergence of ‘surveillance capitalism’ – a system whereby free services used by billions of people are exploited by the providers to monitor user behaviour, often without their explicit consent. Shoshana’s book has already drawn comparisons to some of the most distinct socio-economic heavyweights of our times and promises to become a seminal reference work in years to come.

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