Monica is an international, multilingual new media entrepreneur with a proven track record in creating, launching and building highly successful global brands. A visionary on the cutting edge of the virtual and high-tech landscape, she has founded four highly successful companies, spearheaded rapid turnarounds and negotiated numerous licensing deals with Fortune 500 companies.
As co-founder of MTV Europe, Monica’s marketing expertise, operations and negotiating skills led to MTV becoming the fastest growing channel on the continent covering 16 countries and reaching breakeven in less than a year by launching the first ever Pan European advertising deals. She then joined Walt Disney/Europe where, as head of European Licensing, she was responsible for the successful turnaround of their Consumer Products business, creating new revenue streams for classic and newly released brands.