Michael Bruter, who has published widely in the fields of political behaviour, political psychology, identity, public opinion, extremism and social science research methods, is Professor fo European Politics and London School of Economics and Political Science (LSE). He explores voters’ minds in 15 countries, combining surveys, interviews, experiments and direct observation – including innovative techniques such as ‘election diaries’, ‘polling station observers’ and ’emotional’ questions on voters’ favourite animals, colours or drinks or how they would rank the seven deadly sins or Ten Commandments – in an attempt to understand more about the role of personality and emotions in voting.
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