Dolittle uses anthropomorphisation in order to help encourage environmentally
conscious day-to-day behaviours.
Interactive audio experiences and evaluation of their impact on our
behaviour and, more broadly, the environment as a whole.
START OF THE PROJECT
Digital Creativity Labs, University of York
£50,000 to develop, and a rolling cost of £5,000 p/a to support (two post-
doctoral research fellows (not full time), development costs, facilities, meetings,
partner contributions in kind, event funding, etc.). Biggest cost is people's time.
In 2018: 5,000 people were reached (each session generally reached 250
children per half day) with a much larger anticipated turn around in 2019 (upwards
30,000 once the main installation is completed). In 2018 they have presented at 4
national/international public facing events: the British Science Festival at Hull, the
York Mediale, York Festival of Ideas, the 13th Peninsula Arts Contemporary Music
Festival, as well as at a number of academic conferences and events.
The Deep aquarium in Hull, the Yorkshire Wildlife Trust, Plymouth
University Psychology and Sustainability Group, Exeter Medical School
- Technology can ‘speak’ to people in a way which encourages engagement
with conservation science
- Health and wellbeing can be positively improved by engagement with wildlife
in real-world and exhibition contexts
- Children and young adults ‘accept’ technology enhanced experiences (e.g.,
VR, mobile augmentation) more readily but also become disengaged more
quickly. Gamification provides a natural route to sustaining interest.