Science Communication in Crisis – Could we do better?

Falling Walls Circle Tables are lending the spotlight to world-leading scientists, science strategists and policy-makers from academia, business and politics discuss how we can apply science, research and innovation to get the world moving again.

While the world has been battling the Covid-19 pandemic, science communication has been combating an ‘infodemic’. Driven by social media and political divides, false information has hindered progress at every stage. As Melissa Fleming explains, “we had at the beginning misinformation that was travelling faster than the virus.”

Overcoming misinformation needs clear and engaging science communication. This requires a new level of openness in reporting, clearly laying out sources, and explaining the scientific process itself. When the science remains unclear, journalism must accurately report this uncertainty.

Ultimately, informing audiences can only be the beginning. Communicators also need to harness social media, by creating accessible and shareable content. Social media companies need to do their part, by ensuring facts are more likely to reach users than fiction. These lessons will be relevant long after Covid, as we continue to battle misinformation on many fronts – not least climate change.

Angela Saini

Angela Saini is an independent British science journalist and author. She presents radio and television programmes on the BBC and her writing has appeared in the Guardian, The Sunday Times, Prospect, New Scientist, New Humanist and Wired among others. She has won a number of national and international journalism awards. Her two-part documentary series for BBC Four about the history and science of eugenics aired in autumn 2019, and was a pick of the day in many national newspapers. Her latest book, Superior: The Return of Race Science, was published in summer 2019 by 4th Estate and Beacon Press to widespread critical acclaim, and has been named a book of the year by the Financial Times  Guardian, The Telegraph and Sunday Times among many others. Her previous book, Inferior: How Science Got Women Wrong, was published in 2017 and has been translated into eleven languages.