Promotion of gender equality drives innovation both in science and in industrial organisations. However, we miss to put our scientific knowledge into practice. We must find ways to innovate our recruiting, work processes and most importantly our understanding of leadership. Thus, in this panel we will explore the questions: How to implement gender equality to increase the quality of innovation? What else needs to be changed? And for that matter, who needs to change: decision makers or policy makers shaping gender equality or those who are disadvantaged?