Difu Simo is an engagement project in Kilifi, Kenya, which aims to promote dialogue among communities about mental health, to raise awareness and reduce associated stigma. The project has implemented massive mental health engagement campaigns combining expertise of collaborators in health research, film, local culture, and community members. Difu Simo’s approaches include educational forums, songs, dances, poems, as well as culturally sensitive participatory videos created by people affected by mental health problems.