The 10+10+30 radio program is a serial radio drama on childhood vaccination designed with and for communities in Jimma. The program is moderated by healthcare workers who are trained as radio panelists and invited to answer the audience’s questions during 30 minutes. Each 10-minute episode is developed with key audiences through workshops, with a special focus on mothers with infants. According to the data gathered, the 10+10+30 radio program resulted in a higher vaccination rate in the districts of the city where it was aired.