Con-Cierto Sentido is a way of science dissemination with a focus on gender and inclusion that through music and art stimulates the senses, taking the viewer to something more like a rock/pop concert than a talk. Although, its focus is outreach, it seeks to make women in science visible, therefore, the talks are starred by women with the idea that viewers (mostly children and young people) can imagine new possibilities in their professional future. This is how it works: A female scientist explains a scientific phenomenon. The explanation is set to music by a live band that also creates songs about the concepts and important passages of the narration. At the same time the talk is being illustrated and the drawings appear in a projection. The combination talk – music – drawings, allows to “narrate” in three different ways the same exhibition, stimulating the viewers to follow the talk in the way their own senses are disposed for learning.
Claudio was born and raised in Chile. He is a creative advisor for the German Federal Institute for Risk Assessment (BfR); for the Chilean Agency for Food Safety (ACHIPIA) and Professor at the University of Valparaiso in the chair of creativity and innovation for public policy. He developed the trust generation model for risk communication, creating more than 20 educational tools including Concierto Sentido and Los Frutantes, as well as games, plays, stories and comics. With 20 years of experience in developing communication strategies, Claudio is curious by nature and a collector of rare facts and new/old music. He says he loves to create ways to communicate science, using all the elements that feed the imagination: music, art, humor, games, literature and more. Supporting and creating new tools for science communication anywhere in the world is not only a wonderful challenge for him, but also one of his passions.