Prof. Marc Gruber is a leading researcher, focused on bringing new technology to market. He significantly advanced the practice of innovation with the Market Opportunity Navigator (co-developed with his PhD student Sharon Tal) – which helps in the highly critical phase of identifying the best markets for new technology. Launched in 2017, the tool has become an international success and, in 2019, was added by Silicon Valley legend Steve Blank as the 4th tool to his renowned “Lean Startup” method.
Tags: Innovation, Value and Impact