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© Winni Wintermeyer

Obi Felten

x, the moonshot factory

Obi leads early stage projects at X, Alphabet’s moonshot factory. Previously she was Director of Consumer Marketing for Google in Europe, Middle East and Africa. Before Google, Obi launched the ecommerce business of a major UK retailer, worked as a strategy consultant, and led eToys.com’s (unsuccessful) expansion to Germany during the first dotcom era. She set up Campus, a Google-funded space for London tech entrepreneurs.  Obi serves on the board of Springer Nature, a global academic and educational publisher, BfB Labs, a social tech startup designing digital interventions to improve youth mental health, the Wellcome Trust mental health priority area and on the interim board setting up the Healthy Brains Global Initiative. She is also a trustee of Shift, a charity designing products to address social problems.

Obi has a BA in Philosophy and Psychology from Oxford University. She grew up in Berlin and saw the wall come down. She now lives in California with her husband and children. She loves yoga, bicycling, travelling, contemporary art and design, cooking, eating and her family.

Please meet the judges of Falling Walls Venture! Our distinguished jury is charged with the task of evaluating all start-up pitches. On the day of the event, these experts will jointly select the winning company who will be awarded the “Falling Walls Start-Up of the Year” title.

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