© Winni Wintermeyer

x, the moonshot factory

Obi Felten

Year 2020

Obi leads early stage projects at X, Alphabet’s moonshot factory. Previously she was Director of Consumer Marketing for Google in Europe, Middle East and Africa. Before Google, Obi launched the ecommerce business of a major UK retailer, worked as a strategy consultant, and led eToys.com’s (unsuccessful) expansion to Germany during the first dotcom era. She set up Campus, a Google-funded space for London tech entrepreneurs.  Obi serves on the board of Springer Nature, a global academic and educational publisher, BfB Labs, a social tech startup designing digital interventions to improve youth mental health, the Wellcome Trust mental health priority area and on the interim board setting up the Healthy Brains Global Initiative. She is also a trustee of Shift, a charity designing products to address social problems.

Obi has a BA in Philosophy and Psychology from Oxford University. She grew up in Berlin and saw the wall come down. She now lives in California with her husband and children. She loves yoga, bicycling, travelling, contemporary art and design, cooking, eating and her family.