Yonatan Fialkoff is a PhD candidate in Communications at The Hebrew University of Jerusalem and Chief Strategy Officer in Zzapp Malaria. Zzapp’s AI-based technology tailors strategies for large-scale malaria elimination campaigns and helps implement and monitor them, but it has no AI to strategize its own operations… His role at Zzapp focuses on formulating an integrated approach to bring their cutting-edge technologies to the field; convincing national and regional government bodies and international NGO’s to adopt Zzapps model and change their malaria-fighting policy; and promoting community engagement.