Plan A was founded in April 2017 by Lubomila Jordanova, CEO of Plan A. The female-led company has since evolved into a product-driven tech company with a clear mission: to enable businesses to monitor and reduce their carbon footprint and offset the rest. The Plan A team is now 18 full time employees, from 10 different nationalities with extensive experience in technology, climate data science, life cycle analysis, marketing, business and design, all driven by desire to be part of the solution to the biggest problem facing the planet, climate change. Plan A has built a software which helps companies calculate, monitor and reduce their emissions. The product reduces the barriers to entry known to sustainable action, notably high consulting fees, complex science frameworks for calculating CO2 emissions and lack of guidance for action. To solve this, Plan A is developing a B2B SaaS tool that offers an end-to-end solution for a business wanting to tangibly reduce their emissions.