Humberto Martínez Barrón was born and raised in Mexico. Growing up, he was witness to disadvantages facing small Mexican farms with respect to larger farms in developing countries – disadvantages that often result in increased poverty. He decided to start looking for solutions, so Humberto studied Mechatronics Engineering and found that he could use science to empower farmers in his home country to optimize their crops while reducing their costs. Humberto has always had a passion for creating new things. Seeing the problems facing his generation in the next thirty years, he hopes he can help build a better future.