The commercialization of novel ideas is a core challenge in innovation management. To tackle those issues, the VolkswagenStiftung has developed a new selection procedure circumventing the impossibility of absolute objective- ness: In the funding initiative “Experiment!”, part of the funded projects are selected by an independent jury. Additionally, further projects are drawn from those applications that are suitable for the
program and eligible for funding but were not chosen. They got a second chance by chance, in a kind of peer reviewed lottery. The jury approved this initiative because whether funding is biased by selection is a key question for innovation, and this provides more fairness to a bulk of grantees, not just the top/most-volume projects.