Transferring fundamental research to the market may seem in many cases impossible. With ATTRACT, Pablo Tello runs a successful EU-funded initiative to create breakthrough innovations at CERN in Europe especially creating a research-ecosystem for detection and imaging technologies. It is a new and novel co-innovation scheme engaging research infrastructures, industry, private investors and students in entrepreneurship, using the principles of Open Innovation and Cascade Funding. Currently, it is fostering 170 selected projects for the planned 2nd phase to further increase their Technology Readiness Levels. Thereby, ATTRACT excels at bringing a diverse set of stakeholders together and bridging diverging interests.