YOU NEED CREATIVITY TO CHANGE THE WORLD 

We explored a wide range of topics that covered gendered innovation in academia, industry and multinational corporations. A core theme that came through was that while there are often many different ways to achieve our goals, all of them involve creativity; creative thinking, creative problem solving, creative collaboration and creative delivery.

Putting yourself in the shoes of another, whether that is stakeholders or collaborators, and thinking around a challenge or an issue is crucial if you want to get to know and understand what they care about, and what they need. Only then can you craft the narrative that will connect with them and make it possible for decision makers to get on board with your vision, and even get to the point where those key people advocate for the issue themselves because it is in their interest to do so.

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