How Surveillance Capitalism Claims Knowledge For Power
The massive extraction and exploitation of personal data is having a profound impact on the world’s economic systems. Shoshana Zuboff names and analyses this ‘surveillance capitalism’, a born-digital logic of accumulation that unilaterally claims private human experience for unprecedented processes of production, commodification and sales. The digital dream once promised a new age of empowerment and democratisation. In a startling reversal, surveillance capital’s vast knowledge asymmetries produce an equally vast and unchecked new power to analyse, predict, modify and capitalise on our behaviour. Shoshana Zuboff is the Charles Edward Wilson Professor Emerita at Harvard Business School and Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University. She is the author of three highly acclaimed books. At Falling Walls, Shoshana will focus on the topic of her latest work, The Age of Surveillance Capitalism, which reveals a world in which people are no longer customers or employees, but rather the raw material for an entirely new economic system. She will explain how and why the individual and collective consequences of this new power are among the most pressing social and political questions of our time, challenging once reliable frameworks of human rights, individual freedom and democratic governance.